True to my name, and as you will soon discover, I speak no half-truths, advocate no questionable ingredients, and make no exaggerated claims.

And, because truth should be more than skin-deep, I like to quickly get to the root of the problem. With products that are efficient, sensible, and safe.

Everything here, you'll also discover, is reasonably priced, except of course the beauty advice.

That’s just priceless.

True is Beautiful

Sulphate Free Shampoo
CG Friendly
clean Beauty
Cruelity free personal care products
Silicon free shampoo
Vegan Hair care