True Frog is founded by a team of professionals from diverse, yet relevant backgrounds. 
Our principal scientist and cosmetic technologist has more than 15 years of experience, and is committed to the creation of the “perfect blend”.
We’re here to build a brand that acknowledges a simple truth: Beauty can have integrity.
Our steadfast commitment to research, testing, and innovation ensures that all our personal care products are safe, effective, and true to you.
True, because it is made of only ethically derived ingredients and sensitively processed extracts. 
True, because it is simple, non-toxic, and free of all harmful chemicals. 
True, because we list every ingredient on the labels, and do not mislead you with tall claims and false promises.
We are also true to the environment by being vegan, cruelty-free.
All of which might explain why we're called what we're called - True Frog.