It is a myth that lather is necessary for effective cleansing.

In the haircare milieu, the no-lather trend seems to be quickly gathering momentum. But what exactly is the rationale behind this? We decided to get to the bottom of it.

As it turns out, sulphates seem to be the main culprit behind the excessively rich lather that some shampoos produce. You can tell whether a product contains sulphates by simply scanning the ingredient-list at the back - they are usually abbreviated as SLS/ALS.

It is a myth that lather is necessary for effective cleansing. The only reason sulphates are employed in shampoos is because dirt molecules cling to them, and are washed away with the lather. However, this has a grave drawback. The sulphate-based lathers end up robbing your hair of natural oils, leaving them completely dry and drained. This is a total deal-breaker.

Which is why, True Frog wholeheartedly recommends sulphate-free shampoos over any other alternatives. Even if they lather less, they cleanse effectively, do not deplete your hair of its natural oils, and do not change its natural pH levels. This means that you don’t have to worry about frizzy hair or split ends any longer.

You can browse through our sulphate-free collection right here .

Happy shopping.